Mergers: The Bang or Bust of Innovation
Businesses know innovation is a critical determinant of long-term growth. Along with gaining market share and profitability, innovation is used as a tool to increase opportunity. Companies looking to realign themselves in a particular niche will often choose to merge with another business to help with diversification. Overall, a merger eliminates the competition between two prior independent businesses, leaving one successor, but often the consequences for the consumers will be negative. How does a business merge to impact its overall bottom line without alienating the initial customer? If you have been following the Wall Street Journal, recently, you would...
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