Category: Opinion

As your company continues to grow you will need to rebrand, but will you be able to know when that is? As businesses continue to evolve over time, they tend to change and develop into something completely different than when it originally started. They change their look and brand to match new aspects of their company’s everchanging direction. But it is more than playing with new fonts or colors, you need to think tactfully to build a new client base while keeping the loyal one you have. With the risks involved, rebranding is a lot like walking across a tightrope…. step carefully or you...

Everyone loves a good deal, and often sellers feel they can save more by selling their home on their own. But often their rose colored glasses end up costing them more money than what they thought they could save. Realtors can offer a vast network, negotiation skills, an unbiased opinion, and marketing exposure that most FSBO don’t have. When factors as these are missing, the result is a home that doesn’t get the proper exposure and sits on the market for a very long time. Wasting both the owners time, energy, and money. Things that all could have been avoided. When a person...

I recently had a conversation with a seller whose condo association does not allow open houses. Her property has been listed since July and traffic was slow. The property was well priced and matched the comps within the area, it just wasn't seeing much traffic. She posed the question to me if open houses make much of a difference. In my experience, I have seen the pros and cons of an open house, so I shared with her both sides of the coin. You have a buyer perspective, a seller persecutive, a real estate broker perspective, and a luxury...

Our faborite article of the week “One of the biggest mistakes you can make in your career is not understanding that there are certain codes and rules to abide by in the workplace. If you’re not careful, you may even lose opportunities because others are put off by your lack of professionalism. To get a better idea of the office etiquette you should be aware of, we caught up with Catherine Palmiere, president of recruitment firm Adam Personnel, and Lyudmila Bloch, business etiquette coach at World Class Business Etiquette and author of “The Golden Rules of Etiquette at The Plaza.” Here’s what they told us: 1. Don’t Interrupt your...

Today, we are living in a society that is moving in a direction of wanting everyone when we want it how we want it on our terms. Everyone is spending their time focused on the things they want when they want. You have more and more companies moving towards a society that is on demand, and people have less and less patients, and less and less time to coordinate schedule. There are more and more companies allowing people to work from home, work flexible hours, and even take unlimited vacation days because time is becoming more and more important. Even in the workplace, the amount of...