The Business You Have Today, Isn’t The Business You Have Tomorrow

At what point do you decide to create a new product or just do a reboot 2.0 version of a product that was successful in the past? To keep your target customers and their insufficiently served needs in mind, begin on the “problem” by defining what they seek. We all probably wish we had a magic ball that told us what our customers what, even when they don’t know what they want themselves. Until that exists, the best thing you can do is do market research. Where is the market now, where had it been in the past, and...

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