Creating an Online Following that Buys – Julia Mann
Title: “In Social Media We Trust” – Creating an Online Following that Buys No longer do broadcasters, advertisers, and PR moguls control the news. In the digital age, you are the media. Social media groups connect people worldwide, increase the speed of innovation, expand loyal audiences, and provide new strategies that most businesses, organizations, celebrities, and charities can use to enhance, humanize, and monetize their brands. Yet many traditional businesses fail to translate the success of their brick-and-mortar stores to this virtual online community. They fail to build an online following, especially a following that buys. But you can...
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