Month: December 2018

The Change Up: The Rise of Social Media Influencers

Everyone knows the power of celebrities.  A picture with one will capture the attention of anyone ten times over than a picture without.  For years, businesses have known the power behind celebrity branding in their marketing to attract clients.  The reason it works so well is because celebrities play an important role in people’s lives.  They demonstrate how to dress, where to eat, and even what kind of body to admire. While brands certainly continue to use famous actors, singers, and athletes for endorsements deals, businesses have a new kind of celebrity in mind…and it may be you. As...

Read More

Numbers Don’t Lie

Care for your people, keep an eye on your processes, and implement the right products.  According to Marcus Lemonis, those are the three p’s to business. When at least one of those three p’s is not functioning right, your whole business will be in chaos.  Recently, an article came out about the Cheesecake Factory.  It mentioned their success and how it has a menu the size of a small novel.  Their menu has over 85 chicken dishes alone, not including anything else, even the cheesecakes!  The thought gives me anxiety, but it gets me to think.  How does a...

Read More